Rentrak Announces Box Office Numbers for Weekend of October 30, 2009

November 1, 2009

LOS ANGELES, Nov. 1 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), today announced the weekend theatrical box office estimates for the weekend period of October 30 through November 1, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, November 1, 2009 include:

    Rank   Title               Distributor      Weekend     Cume     Locations
                                                 Gross
    1  Michael Jackson's       Sony           21,300,000   32,508,532     3481
        This Is It
    2  Paranormal Activity     Paramount      16,540,000   84,780,045     2404
    3  Law Abiding Citizen     Overture Films  7,303,000   51,384,650     2764
    4  Couples Retreat         Universal       6,097,390   86,663,145     3026
    5  Saw VI                  Lionsgate       5,560,000   22,823,955     3036
    6  Where The Wild          Warner Bros.    5,081,000   61,799,962     3645
        Things Are
    7  The Stepfather          Sony            3,400,000   24,748,009     2346
    8  Astro Boy               Summit
                                Entertainment  3,035,000   10,890,767     3020
    9  Amelia                  Fox Searchlight 3,000,000    8,305,832     1070
    10 Cirque Du Freak: The    Universal       2,809,080   10,520,870     2754
        Vampire's Assistant
    11 Cloudy With A Chance    Sony            2,700,000  118,556,602     2322
        Of Meatballs
    12 Zombieland              Sony            2,600,000   71,160,901     2056

Weekend of 10/30/09 to 11/01/09

© Rentrak Corporation 2009 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation
Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

    Contacts:      Rogers & Cowan for Rentrak Corporation
                   Sallie Olmsted                Amanda Bartz
                   (310) 854-8124                (310) 854-8151
                   solmsted@ogersandcowan.com    abartz@rogersandcowan.com

SOURCE Rentrak Corporation