Disney and 20th Century Studios have both entered the TV spot phase. “Avatar: The Way of Water” Marketing campaign. The TV spots that are shorter and more specific tend to have a lower production value than theatrical trailers. The first TV commercial seems to be a good fit, selling conflict and action rather than enchanting fantasies or breathtaking vistas.
It is Jake, Neytiri and their kids who react with terror, fear and concern to the sight of armed people speedboating towards them. The second half of the clip of course shows Jake rallying his tribe(s) to action and promising to make their stand as the Na’vi proceed to team up with the creatures of Pandora to kick righteous ass. Those dudes who get flipper-flipped into the air by a giant whale-type creature probably aren’t going to be in “Avatar 3.”
Trailers for the theatrical film highlighted the visual spectacle of Pandora-specific fantasy, unapologetic drama, and artistic spectacle. This was essentially the trailer that promoted the movie as an entirely new image from the man who directed it. “Titanic.” This clip reminds audiences that James Cameron’s “Avatar: The Way of Water” He also directs the show. “Aliens,” “Terminator 2: Judgement Day” And “True Lies.”
For the sake of paraphrasing “The Lost World: Jurassic Park” (directed by another candidate for Hollywood’s best living action director), the commercial promises that “Avatar: The Way of Water” There will be many “ooh and ahh” There is also a lot of screaming, running and explosive (but PG-13 safe!) violence.
Disney and 20th Century Studios will likely produce many TV commercials between now and Dec. 16, with some focusing on romance and tragedy.
Guillermo del Toro (“Blade II,” “Pacific Rim,” “The Shape of Water”) already says it’s pretty great.