Is this the 'wokest' Pirelli Calendar EVER? Emma Watson, Kirsten Stewart and Claire Foy lead a bunch of grumpy-looking Juliets after tyre brand continues move away from pin-up pics

  • Pirelli Calendar, launched by the tyre giant in 1964, was once synonymous with racy images and nude models
  • Lara Stone, Kate Moss, Amy Schumer, Lily Cole and Rosie Huntington-Whiteley have all stripped off 
  • The 2020 calendar features A-listers Kristen Stewart, Emma Watson and Claire Foy as Shakespeare's Juliet    
  • The women are all fully clothed and are captured posing in everything from denim jackets to period costume 

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The Pirelli calendar was once synonymous with scantily-clad women, sizzling photo shoots and topless models - but there is not a swimsuit or bare torso in sight in the brand's most recent offering. 

The 2020 calendar, part of which was unveiled today, sees A-list stars including Emma Watson, Kristen Stewart and Claire Foy pose fully clothed - in everything from denim jackets to period costumes - as they each take on the role of Shakespeare's Juliet.

It is of little surprise the spread, shot by celebrated fashion photographer Paolo Roversi, has already been dubbed the 'wokest' Pirelli calendar to date. 

The dramatic departure from the glamour shots of the 80s and 90s is a clear signal that Pirelli is determined to shed its racy image once and for all, following a string of similarly progressive calendars in recent years.  

Changing with the times: The likes of Emma Watson are the faces of the 2020 Pirelli calendar as the brand continues to evolve and move away from its racy past in keeping with the more feminist times
English rose: Claire Foy has also been picked as one of the stars for this year's calendar, which appears to be the 'wokest' one yet

Changing with the times: The likes of Emma Watson and Claire Foy (left-right) are the faces of the 2020 Pirelli calendar as the brand continues to evolve and move away from its racy past in keeping with the more feminist times

Edgy: Kristen displayed her usual androgynous look in the shoot as she glared at the camera in her covered-up look

Edgy: Kristen displayed her usual androgynous look in the shoot as she glared at the camera in her covered-up look

Certainly there is no way that accusation could be levelled against this iteration, which features a diverse cast of actors, models and singers posing in brooding, artistic shots. 

Gone are the skimpy bikinis, provocative posing and nudity - Kate Moss, Amy Schumer and Rosie Huntington-Whiteley have all stripped off for previous Pirelli shoots - and in their place are women posing in denim jackets and ripped jeans. The Crown's Claire Foy even dons a grey knitted cardigan in one of the behind-the-scenes shots. 

Others are dressed in period costume but their hair and makeup makes them look more like bedraggled warriors than prettily made up dames waiting to be rescued. 

The calendar was first released in 1964 and caused a stir when it featured full nudity for the first time nine years later. 

Changes: Kristen's brooding shot displayed her androgynous style in a stark contrast to previous calendars

Changes: Kristen's brooding shot displayed her androgynous style in a stark contrast to previous calendars

Changing with the times: Emma Watson, (pictured) Kristen Stewart and Claire Foy are the faces of the new look Pirelli calendar, which has evolved in recent years to move with the more feminist times
Evolving: The moody shoot is in black and white and features raw images of the A-listers (Claire, pictured)

Changing with the times: Emma Watson (left) and Claire Foy are the faces of the new look Pirelli calendar

Power: Emma's demure take on Juliet (left) is worlds away from previous shoots that featured skimpily clad models

Power: Emma's demure take on Juliet (left) is worlds away from previous shoots that featured skimpily clad models

After 10 years out of print due to financial constraints, Pirelli returned with a bang in 1984 - sultrier and sexier than every before. 

The Italian tyre company first signaled it was changing direction with its 2017 calendars, announcing it was 'ripping up the rule book' and giving the hotly-anticipated calendar a new feminist overhaul. 

The spread featured Robin Wright, Julianne Moore, Charlotte Rampling, and Helen Mirren (then aged 50, 55, 70 and 71 respectively) and was hailed a triumph for its representation of older women.  

A former life: Model Catherine McNeil donned a bikini for the 2010 calendar, shot by Terry Richardson (pictured)

A former life: Model Catherine McNeil donned a bikini for the 2010 calendar, shot by Terry Richardson (pictured)

This year those featured are all in their 20s and 30s but have all made headlines for their outspoken views on social political issues. 

The full line-up is includes: Emma Watson, 29, Claire Foy, 35, Kristen Stewart, 29, Yara Shahidi, 19, Mia Goth, 26, Rosalia, 26, Indya Moore, 24, Chris Lee, 35, and Stella Roversi.

They were shot by famed fashion photographer Paolo Roversi.    

Speaking of being involved in the project, Emma revealed: 'Paolo is someone I have always wanted to work with. His photos look like these unbelievable paintings. It's lovely to have the narrative behind the image still. I think that makes it a richer image.'

Similarities? The only shot which harked back to the former style of Pirelli was an  image of Indya Moore with no top on

Similarities? The only shot which harked back to the former style of Pirelli was an  image of Indya Moore with no top on

Moving with the times: Li Yuchun, (left) better known by her stage name Chris Lee, is a Chinese singer, songwriter and DJ

Moving with the times: Li Yuchun, (left) better known by her stage name Chris Lee, is a Chinese singer, songwriter and DJ

Bookworm: American actress Yara Shahidi, 19, poured over a book while donning a denim jacket for her own shot
Bold: Actress Indya Moore, 24, looked striking

Bookworm: American actress Yara Shahidi, 19, poured over a book while donning a denim jacket for her own shot (left), while Indya Moore, 24, looked striking and Rosalía, 26, glared into the camera

Wow! Spanish singer Rosalía posed in a corset for the shoot branded Looking for Juliet

Wow! Spanish singer Rosalía posed in a corset for the shoot branded Looking for Juliet

Kristen also enthused about the venture, expressing that she was a 'huge advocate' of the character of Juliet because she was 'a baller.' Claire also seemed to share the same sentiments as her fellow calendar girls as she was seen looking stunning while posing with the photographer in a black and white snap.

In another image Yara Shahidi looks undeniably glamorous.

Speaking of the calendar, which was shot in Paris and Verona over the course of a week in May, Roversi revealed: 'I am still searching for my Juliet and I will be searching all my life. Because Juliet is a dream.' 

Pout: Songstress Rosalía, 26, glared into the camera

Arty: A second picture of the stunning Spanish singer showed her gazing intensely down the camera lens  

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