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A service for movie industry professionals · Monday, December 23, 2024 · 771,264,243 Articles · 3+ Million Readers
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  • Published on Dec 19, 2024

    VideoAmp's 'Currency' Yields $3B In Media Deals For 2024

    VideoAmp says its cross-platform media measurement has resulted in $3 billion in guaranteed alternative "currency” for media deals for 2024. The company has grown 880% year-over-year in terms of media spend from deals transacted using its data -- …

    Source: MediaPost - Neutral
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